Not so long ago we though that branding a corporate image was limited to mandate a professional for a logo and to choose the quality of the paper to use for business letters. Nowadays brand identity doesn’t end there, we have to juggle with all the medias. If possibilities to enhance your brand are larger, margin of error is higher too.
The weigth of your message as a differentiation tool
Just think about it. What does your brand image say about your business? Are photos wisely chosen? Is content presented with care and show what sets you apart from your competitors? These elements will contribute to communicate your brand personality to clients. This personality will make your brand appealing to your target audiences.